Data Theft At Fox Plaza

Anna Hernandez, SFGate

May 03 2021

Lucky Boar Studio, sharing an adjacent office with retail data hub provider Kuponzi, has confirmed the theft of a file server and other hardware that held the personal information of approximately 97,000 potential customers from both companies.

Fox Plaza is a combination residential and commercial building hosting a number of business offices, usually guarded by Sentry Security. The security guard on shift the night of the theft has been placed under arrest as a clear accomplice.

From security footage, three intruders entered Fox Plaza sometime after business hours earlier this week and walked off with an entire rack full of roughly 40 servers that held the data in question. According Sentry Security, the break-in appeared to target the equipment itself and not the information residing on the machines.

According to the security guard's supervisor, Ivan Acosta Vega, his employee confronted him with bizarre demands at around two in the morning in a panic, demanding to have security footage deleted. While Sentry Security Services does provide recorded surveillance to some of its clients, security cameras at Fox Plaza are not a closed circuit system, and are instead stored at a remote location, like many forms of security footage.

"At Sentry Security, we employ stringent background checks and training to qualify our employees," Vega said, when asked for comment. "I'm at a loss, here. We've been in business for 23 years and something like this has never happened."

The security officer in question is currently under psychiatric evaluation.

Lucky Boar Studio is a film studio with a subsidiary called Little Pig LLC, established in 2014. Lucky Boar develops and produces traditional 2D and 3D animations and other visual assets for several entertainment companies, from television series and motion pictures to video game cinemas and commercials.

Kuponzi is a data hub for the convenience retail industry. Retailers, distributors, and brands can convene on the Kuponzi platform to create value from previously disparate and hard-to-obtain data. The San Francisco startup's software integrates at a retailer's point-of-sale and automates the previous manual inventory and ordering processes. For distributors and CPG brands, they provide real-time insight into customer inventory and market basket data.