View source for Carsweld Buys Jewelry Retailer

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Anna Hernandez, SF Chronicle
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Jul 26, 2021
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Dubois-Durand has a new owner.

New York-based middle-market private equity firm Carsweld Capital Partners is purchasing San Francisco's Dubois-Durand for an undisclosed sum. Dubois-Durand sells jewelry across a wide range of price points via website, catalogs, and digital marketplaces. The retailer operates a flagship store in San Francisco and two stores under the Andre Mercier banner in Sausalito and San Rafael.

Dubois-Durand has consistently grown its customer base over the past five years fueled primarily by new customer acquisition. The company credits its steady growth to its proprietary products, diverse marketing mix, and continued focus on the changing shopping patterns of its core customer base of self-purchasing women.

"Since 1952, our core focus has been to provide our customers with high-quality jewelry and exceptional customer service at an attractive value," said Adam Dubois, founder of Dubois-Durand. "We are proud to partner with Carsweld as they believe in our vision and will support us in the next stage of our company's storied history."

"While the U.S. continues to see strong overall growth in the jewelry industry, consumer spending has been steadily shifting from brick-and-mortar jewelry retailers to online retail. Dubois-Durand derives its strength in direct-to-consumer from its long tenure in the catalog business. We pride ourselves on adapting to engage the consumer wherever she wants to shop," said Jacob Davis, CEO, Dubois-Durand.

"We are pleased to partner with the leadership team at Dubois-Durand including Ian and William who will continue to serve as valuable owner-partners as we grow the brand," said Vio Parisi, managing partner of Carsweld Capital. "We are excited to support the company's evolution as it realizes its full potential as a preeminent industry leader in quality and customer service, and as a best-in-class employer."

The consumer products-focused investment banking firm Consensus Advisors and law firm Morrison & Forester acted as advisors to Dubois-Durand. Goodwin Procter advised Carsweld.
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